The Study of Customer's Satisfaction and Word of Mouth - The Case of A Computer Retail Company In Taichung
碩士 === 靜宜大學 === 管理碩士在職專班 === 99 === The sample of this study is customers of a computer retail company in Taichung. This study investigates the relations of the different data classification, customer satisfaction and word of mouth. First, using factor analysis to extract three factors of attached b...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93557382342682866736 |
| Summary: | 碩士 === 靜宜大學 === 管理碩士在職專班 === 99 === The sample of this study is customers of a computer retail company in Taichung. This study investigates the relations of the different data classification, customer satisfaction and word of mouth. First, using factor analysis to extract three factors of attached benefit, discount and salesman trait from customer satisfaction as well as word of mouth. Second, using Cronbach’s α analysis to examine the aspects of consistence for certifying reliability. Finally, using T test and ANOVA to analyze distinction of the variables. The result indicates that there is significant distinction between the different situation of matrimony and different quantity of the owed computer for satisfaction of attached benefit. The result shows that there is significant distinction between the different age and different times of purchasing the computer for satisfaction of seller trait. The result exhibits that there is significant distinction between the different situation of matrimony and different quantity of the owed computer for word of mouth.This study supports the implication and provides the relatively effectiveness for the computer retail business.
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