| Summary: | 碩士 === 靜宜大學 === 管理碩士在職專班 === 99 === According to the investigation of business scales in Taiwan, one can find small and medium sized family businesses occupied the maximum; thus, the paper not only focuses on the above-mentioned businesses, but also explores the reasons of the early internationalization plans, and how the owners’ personal characteristics affect toward the plans. Considered about the convenience and data validity, two qualified shoe manufacturers are selected as the subject to the case studies.
Based on qualitative research method, secondary data, on the spot interviews and observations are adapted among the case studies. The results conclude as follows:
1. Timely response, cost reduction, and profit enlargement are the reasons of early internationalization application to the small and medium sized enterprises, while pressure-induced relocation sometimes be mistaken as the cause.
2. Moderate prices of foreign labor force is the main motivation driven the internationalization; since the characteristics of business owners could probably influence the effect of investigation, but the inclination to internationalization.
3. The key of management achievement is on the strength of the characteristics of business owners and the business model, although the risks would be lower for non-pressure-induced relocations than those undertaken the pressures.
4. There’s no significant connection between ownership concentration and internationalization; yet excessive centralization might cause investment failure.
5. Enterprises devoted to abroad investment shall take a cautious risk assessment; include fund and local politics and ethics, so as to handle the potential risks in a well-prepared manner.
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