| Summary: | 碩士 === 中國文化大學 === 資訊管理學系 === 99 === At present, the popular community network, Facebook, has become the spot that any newly-emerging media would strive for presence on the Internet. Besides, there is now such popularity being gradually stirred up running fans page on Facebook in Taiwan, whereas many enterprises and individuals have attempted to make use of fans page to conduct self-marketing or enhance their influence. Nonetheless, it is never the case if enterprise merely inputs resources and anticipated effect can be found at fans page on Facebook. Therefore, it has become a rather esteemed issue today as how fans page can be mastered so that the page can turn successful.
The methodology of this study has focused on the related literatures of keys that concern successful development for operating fans page on the community website as Facebook for induction, organization, and investigation. It is, therefore, hoped analytic hierarchy process (AHP) can be used to integrate and calculate each of the evaluation indicators so as to find out the relative weight concerning key of success for fans page, thus helping to establish the weight system pertaining to evaluation indicators of success factors for fans page. Thus, it can be based on as the decision making tool for running fans page. Through observation and collection of related journal, magazine, thesis and related literatures, they have respectively discovered its necessary elements to success and qualities through analysis of factors of influence. Furthermore, it would analyze and organize each of the items concerning factors of crucial success for running fans page and proposed suggestions. As such, this study has developed a set of structure with factors for running successful fans page, abbreviated as Facebook fan page successful business model (FFPS). It is then being introduced into fans page for Bargaining Auction, e-Price, and Lucky-dog, and evaluation indicators concerning crucial factors of success is employed to carry out the ranking of quality for fans page. Hence, it is anticipated that the research results can be offered to enterprises as reference that would make use of fans page of Facebook to carry network marketing.
Keywords: Facebook, fans page, network marketing, AHP
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