| Summary: | 碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === In recent years, the importance of creative and enterprising spirit has been signifi-cantly discussed and increased, especially after being through the global economic crisis and storm time and again. The increase of enterprise contributes to the valuable solution to the country’s basic economic and social issue.In the past, due to the stereotyped im-age on gender and the glass ceiling effect in the occupation, the female is always con-sidered as the inferior in her social position; meanwhile, it also gives the limitation to the female career development, which forms the male world at the enterprising stage.
Accordingly, this research is going to emphasize on the study of female gender consciousness, socioeconomic position, and their impact and relation to entrepreneurial motive. By using the questionnaire investigation, and taking advantage of Pearson re-lated analysis and Baron & Kennny’s thesis on identifying the media effect through re-gression mode, this research adopts hierarchical regression analysis to verify the media effect of the gender consciousness to socioeconomic position’s relation and impact to the entrepreneurial motive. As a result of 258 effective questionnaires, both gender consciousness and socioeconomic position have their positive influences on the femi-nine entrepreneurial motive; socioeconomic position shows its influence on gender consciousness in a positive way; and gender consciousness expresses its media effect in part on socioeconomic position’s influence on feminine entrepreneurial motive.
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