The Effect of Customer Participation on Word of Mouth—The Moderating Effect of Gender
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === In the era of service marketing, word of mouth has becoming one of the key success factors of the competitive advantages of firms. Therefore, it is necessary to increase the intention of customers’ word of mouth. One of the purposes of this study is to investi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40729683185685094733 |