A Study to Investigate the Effect of Eye Fixation on Interent Advertisement Display Forms among Different Product Involvement Customers
碩士 === 中國文化大學 === 資訊傳播學系 === 99 === With the development of technology, various and diverse studies pertain to internet advertisements have been growing. This study utilized eye-tracking device to examine the impacts on visual effectiveness of advertisements in terms of customer’s involvement with p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41144824016603092290 |