Souvenir Authenticity Perceptions, Souvenir Characteristics and Purchase Intentions among Tourists in Taipei Longshan Temple

• Main Authors: Lu, Wanchun, 盧宛辰
• Other Authors: Su, Wenyu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/98120957200342049600

碩士 === 中國文化大學 === 觀光事業學系 === 99 === Religious culture as a unique tourism resources to meet the spiritual needs of people and aesthetic desires. Religious sites will have a strong cultural appeal to tourists, tourists will want to participate in cultural tourism authenticity of consciousness. Pur-chase of souvenirs for the tourist part of tourist activities, and religious and cultural features of tourism products to attract visitors attention. Motivation of this study is to understand the religious tourist souvenirs authenticity relationship between perception and purchase intention, characteristics and buying souvenirs and souvenirs of the rela-tionship between characteristics of the relationship between perception and reality, Longshan Temple in Taipei to study the scope of the study to tourists object. The results showed that perceived authenticity was positively related to the purchase intention, souvenirs characteristics on purchase intention and positive relationship with souvenirs characteristics positively related to the authenticity of the vision. That tourists feel the authenticity of the Longshan Temple in Taipei perceived higher willingness to buy reli-gious souvenirs will be higher; tourist souvenirs are available for religious and cultural characteristics of the higher purchase intention will also increase; souvenirs will also affect the characteristics possessed perceived authenticity of tourists, souvenir higher culture, the authenticity of the higher perceptions.