| Summary: | 碩士 === 中國文化大學 === 資訊管理學系 === 99 === The rapid development of e-commerce Internet age, so that the mass consumer spending habits have been gradually transformed into online shopping, online shopping in many traditional shops to see the huge potential market, have invested to develop new business opportunities. However, in the online store after another, how to select the appropriate online shop platform becomes very important.
In addition, each platform, including the provision of services also have their own shop platform differences, how to help platform for industry to improve the function of the platform is also the purpose of this study. As mentioned in previous studies, assess-ment of small online shop platform, a key factor, therefore, this study is to assess the model by creating, providing a traditional small business owners or internet entrepre-neurs shop online to select the appropriate platform .
The study was through the AHP (Analytic Hierarchy Process), to create a network platform to assess the model shop, from the previous relevant literature and existing platform services to establish the main evaluation index and sub-criteria, and finally for the more well-known domestic online shop platform operators (Yahoo! Kimo Super Mall, PChome shopping street, Lotte market) for the assessment of the object, choose the right stores to provide a platform shop.
The results of this study found that transaction security for the online shop store more emphasis on the assessment of dimensions, so the industry should be directed to enhance the platform transaction security mechanism, a way to prevent data leakage; In addition, the cash flow of the services has gained quite a store attention, improve cash flow services to increase customer convenience and fast purchase intention.
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