The Effects of Instant Messaging in Online Shopping Website on Consumers’ Attitude and Trust toward website.
碩士 === 中國文化大學 === 國際貿易學系 === 99 === This research proposes that online shopping websites that use the Instant messaging service will positively influence consumers’ attitude and Trust toward website through the tele-presence aspect. This study conducted an experiment and recruited 159 volunteers. Re...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13885322793609301850 |
| Summary: | 碩士 === 中國文化大學 === 國際貿易學系 === 99 === This research proposes that online shopping websites that use the Instant messaging service will positively influence consumers’ attitude and Trust toward website through the tele-presence aspect. This study conducted an experiment and recruited 159 volunteers. Results reveal that the online shopping website could acquire the higher tele-presence perception, and then gain the better attitude toward the website, and trust.
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