The influence of purchase intention on new product attribute and brand awareness - A case study of electric vehicle
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === In recent years environmental awareness been enhanced to bring the green revolution. National government regulations and changes in the environment promote green energy industry to enhance environmental protection. Oil prices accelerated automobile manufacturer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72509959224736005762 |