Virus marketing, vanity traits, and new productDiffusionthe case of window mobile phone

• Main Authors: Pei-Hua Li, 李佩樺
• Other Authors: Shin-Hsiung Hung
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/16160968509896687533

碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === This research adopt the investigation method of the questionnaire , it analyse the correlation of virus marketing , vanity traits and new products Diffusion.Regard Wisdom Mobile Phone user as the research object, adopt the convenient sample way to carry on questionnaire investigation. 1. The virus is on sale throughout cognition and new products and spread and present positive correlation of showing. 2. Vanity characteristic cognition and new products spread and present positive correlation of showing. 3. Virus marketing and vanity characteristic present positive correlation of showing. 4. It has intermediary's results that the vanity characteristic spreads one in virus arketing and new products. Research discussions, study findings and implications, research limited and future research proposals, will discuss in this paper.