The Research of Corporate Social Responsibility and Service Recovery Effects Towards Brand Image - Take the Brand of A Car Manufacturer for Example
碩士 === 僑光科技大學 === 管理研究所 === 99 === The serial faulty vehicle recall cases between 2009 and 2010 had hit Toyota dramatically, not only its share price tumbled, but also its market share fell sharply. Stakeholders around the world watched closely how Toyota could get away with the crisis. What made th...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03851415635561766954 |