The antecedents of virtual brand community engagement and re-purchase intention: The perspective of 7-ELEVEn of Facebook
碩士 === 國立聯合大學 === 資訊與社會研究所 === 99 === Recently, there are many virtual brand communities built on the Internet. The impacts of virtual brand community are valuable issues for business managers and researchers. This study focuses on the constructs (virtual brand community engagement, virtual brand co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67528855989271584558 |