An Empirical Study of Applying Seven Tools for Product Planning to New Smartphone Product
碩士 === 國立聯合大學 === 管理碩士學位學程 === 99 === The smartphone market’s bloom era is coming. Each product’s PLC get more and more shorter. In gerenal, product brands’ success caused by two reasons. First, inventing 「killer products」. Second, according to self position and market segment, having the right mark...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53168014461074015825 |