A Study on the Relationship among Green Marketing, Consumer Environmental Attitudes, Awareness and Purchase Intention with FSC certification
碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 99 === Green consumer activities have aroused the attention of consumers on the environmental issues, and it emphasises the incentives under the green consumer and green marketing in response. In this study, the timber industry with obtaining Forest Stewardsh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43691837352795235727 |