A Study on the Korea Media Industry's Development and Overseas Strategic Alliances - A case study of Taiwan area

• Main Authors: Jong-Wan Go, 高宗完
• Other Authors: Yung-Kai Yang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/17892899360864452521

碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 99 === In this research study centralized around the film and television industry, the development of Korean films and television in current and oversea alliance development will be examined. In the analysis of their success factors, it was determined that these factors can also be adopted in the development of Taiwanese media. The study begins with the analysis of existing literature to primarily understand the current development of Korean Media Industry in Taiwan. Furthermore, the study uses case study and in-depth interviews with the staff specialists of five Taiwanese TV stations. All of which have had working experience with the relevant Korean media industries before. Through this source of connection, the movement of Korean media business in Taiwan is generally analyzed. This study concluded three important factors; firstly, the variety in plots and the many investments the industry receives proves a positive cycle therefore a positive outcome in the development of Korean Media Industry in Taiwan. Secondly, lower capital risk can be achieved through strategic alliance to receive experiences and reach the effect of information interchange. Thirdly, government supports culture property, the operation of enterprises not only expends its scale but consolidate the unique character and innovation constantly. Furthermore, the industry could anticipate the expansibility of media business in every valued market.