The Design of Happiness Technology - Using Smart Phone iPhone and Android as an Example

• Main Authors: Jyun-sian Wu, 吳俊賢
• Other Authors: Hsi-peng Lu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/6m686e

碩士 === 國立臺灣科技大學 === 資訊管理系 === 99 === The advance of technology leads to the change of enterprises nowadays. For the purpose of creating revenue, enterprises consistently develop their R&D and innovation to improve customers’ loyalty. Most academic research on the loyalty of technology is focused on the technology itself such as usefulness and ease of use. When people pay their attention to what functions the customer needs, some important factor, the psychological experience in use of technology, has been ignored. The factor mentioned above will directly affect the customer loyalty. Past researches on exploring the psychological impact of using technology is more focused on the intention to use by playfulness and enjoyment, but the design of happiness is ignored and thus affects the user's loyalty. In this thesis, the theory of four senses of happiness proposed by Professor Hsipeng Lu was adopted in the design of smart phone to explore the extent that the happiness technology can affect customer’s loyalty in technology. The experimental results showed that the theory of four senses of happiness can be used to as a design element in the design of smart phone technology, and the customer's loyalty can be significantly affected through the design of happiness technology. It also shows that the differences in gender and mobile phone platform can cause different extent of happiness and loyalty. Finally, in the management practice, the study found that the number of smart phone applications and user-friendly interface can effectively improve customer's loyalty. Regarding to marketing perspective, different platforms and genders would require different strategic directions.