The Influence on Customers’ Purchase Decision in Word-of-Mouth - The example of Notebook Industry
碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === The subject of this study is to explore the purchase behavior of notebook consumers, whether they will search information before they have an intention to buy a notebook. We tried to list down the major resources that they are possible to impact customers’ behavi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d6g4fs |