A Study of Experience Appeals and Effects of Advertising Towards Internet Private Brand—Case of PayEasy Makeup Vending Machine
碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === With the maturity of whole internet environment, internet has become major purchases way of many consumers in Taiwan. Because there are a lot of business opportunities in internet, the Internet users have very low switching costs. How to in this competition envir...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uyxc26 |