Comparative Analysis of Industry - A Case Study of Taiwanese industry of energy-efficient lighting

• Main Authors: Cheng-Lung Ho, 何政隆
• Other Authors: Luarn Pin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/05074728000279227709

碩士 === 國立臺灣科技大學 === 管理研究所 === 99 === Can be said that in 2010 the first year of photoelectric lighting, the international trend of forming carbon reduction, reduce the 48 billion tons by 2050, global CO2 carbon dioxide. 2005 global carbon dioxide produced by lighting up millions of tons of 1900, equivalent to 70% of global carbon dioxide emissions of light vehicles. In order to reduce the impact of lighting on the environment, has gradually been disabled incandescent, light, lighting, control systems towards the development of high efficiency. Many experts and studies have reported that LED lighting applications in 2011 was the take-off year, so the LED lighting industry has clearly become a shining star industry, attracting all walks of life who have invested in this industry want a piece, so industry prospects is beyond doubt. But this promising industry, whether it be a future career prospects? Caught in this ecosystem, Taiwan LED lighting related companies why customized marketing to a firm market? In this study, industry analysis and marketing strategy point of view, induction appeared on stage in the marketing strategy could be developed as customized marketing. Re-use comparative analysis of two real cases to support personal views, and then finally use the marketing methods 5P practical proposals put forward at this stage are as follows: 1. Process: speed up the vertically integrated supply chain model 2. Promotion: the promotion of awareness of product marketing 3. Place: to change the traditional thinking, but also respect for the local access channel. 4. Patent: optimization of LED lighting technology deployment and management of intellectual property 5. Price: Innovative Products Marketing Model