A Study of Strategic Positioning for MRT Technical Services

• Main Authors: FU-LAI SU, 蘇福來
• Other Authors: Wei-Shong Lin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/75915036401731977148

碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === This case study discusses the positioning strategies of the MRT Technical Service Projects. According to the difference of market characteristics and scale between domestic and abroad markets, this study focuses on the value creation, discussing the two key factors of Benefit (B) and Cost (C), to find the positioning strategies of engineering consultants in MRT technical services. For achieving the objective of sustainable competitive advantage and business operation, this study also explores the strategy implementation in alignment with the project management strategy, and throughout the execution of project practice. This thesis has two conclusions. First, the key success factor affecting the cost advantage positioning strategy is the capability of internal organization management. Second, the most importance success factor affecting the benefit advantage positioning strategy is the innovation capability, which is also the organizational competence, needed to keep high market share. In addition, to have competitive advantage, the firm must align its project management with strategy to accumulate its capability. Furthermore, from the perspective of firm’s growth, the case company should enter the overseas markets, in which the international business management and innovative project management capabilities is the critical factors.