A Study of Strategic Positioning for MRT Technical Services

碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === This case study discusses the positioning strategies of the MRT Technical Service Projects. According to the difference of market characteristics and scale between domestic and abroad markets, this study focuses on the value creation, discussing the two key facto...

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Bibliographic Details
Main Authors: FU-LAI SU, 蘇福來
Other Authors: Wei-Shong Lin
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/75915036401731977148