| Summary: | 碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系碩士班 === 99 === The bridal photography industry has been the highly mature industry in Taiwan. When the demands of consumers stimulate the proprietor, bridal photography industry begins to move towards to integration service. With photography technology developing rapidly, wedding album products come out one after another. But these are show by printing. As information technology develops, there are different kinds of way of present, augmented reality make new interpretation to wedding photography. The purpose of this study was to explore the application of augmented reality in user intention of bridal photography. We use wedding album through the device of augmented reality system that overlay the elements of 3d model, film and music. When users see the wedding album, it will make different entertainment and interaction. This research establishes a system of augmented reality with wedding photography. In this study, we examined the consumer satisfaction and evaluate the usability of the system. Hence, a discussion on the possibility of using the application of augmented reality in bridal photography as a niche to be a new product of bridal photography service. The research result has derived four conclusions as follows: 1. The questionnaire survey shows that 85.9% of the consumers consider that applying augmented reality in bridal photography is able to make consumers be impressed by albums. 2. The questionnaire survey shows that 87.7% of the consumers consider that the technology of augmented reality is able to provide freshness and good interaction. That allows the users to have the feel in the virtual situation. The results from the study will be used as references for the industry of augmented reality, bridal, and academic.
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