A study of applying saisait tribe's buttocks bell into products development of cultural creative industry

• Main Authors: Tsou, Chih yun, 鄒芷芸
• Other Authors: Lin, Po hsien
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/20880219463728868853

碩士 === 國立臺灣藝術大學 === 工藝設計學系碩士班 === 99 === Buttocks bell of the Saisiait’s are not only an instrument for dancing, but also the only instrument in Pas-ta'ay that makes sounds. Buttocks bell were chosen as the research subject because of both of their cultural impressions as having features of aboriginal cultural craft designs and being the dancing accessories in Pas-ta'ay . They are not only combinations of cultures, but also representatives of special cultures. This topic of this study was applying the Saisait tribe’s buttocks bell to product development in the cultural creative industries. Through document collection and on-site interviews, this study further explored the traditional Saisait culture and learned the implications of the ceremony and sacrificial utensils. Through creative presentation, modern elements were integrated into the unique culture with rich meanings and colors and transformed into cultural products with commercial values. This study found that creative cultural products designed based on Saisait tribe’s buttocks bell could not only increase consumers’ desire to participate in the Pas-ta'ay , but also satisfy consumers’ interior demands through stories and deliverable affections of creative products. Thus, if a successful creative cultural product could delivery affections linked to feelings of consumers and users to recall their memories or result in sympathetic responses, then consumers may want to further experience and learn that culture. Currently, most of the Saisait products in the market are lack of applications and transformations of cultural depths. And these products are very similar without their own unique features. Only a few of them are home products. In the aspect of commodification, it is very important to expand the variety and cultural contents of products in the future. With the development of the tourism industries, a lot of hostels and coffee shops have been opened near the Xiang Ten Lake in Miaoli. If consumers can experience the Saisait culture and learn more about Saisait cultural relics through guiding services in workshops or items around them during their dining or their stays in hostels, people’s understanding of Pas-ta'ay and knowledge of the Saisait culture can be improved. Key words：Saisait Tribe, Buttocks Bell, Cultural creative industry