The Analysis of Consumers’ Cognition and Purchase Intention Toward Taiwan Zhen-Zhu Brand Pork in Taipei Area

碩士 === 國立臺灣大學 === 農業經濟學研究所 === 99 ===   In recent years, under the government and relevant agricultural authority promotion, the brand of Taiwan fresh pork will be a trend in the future. In order to segment the pork market, the requirement of quality and increasing consumer awareness of brand pork a...

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Bibliographic Details
Main Authors: Po-Hsien Lee, 李柏憲
Other Authors: 陳郁蕙
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/12259481852208843547

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