The Discussion of User Behavior in Continued Using the Website － Take “ntumover” for Example

• Main Authors: De-An Lu, 盧德安
• Other Authors: 曹承礎
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/65177975514807062517

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 99 === The importance of exercise is widely known by people in recent years. Learning and taking exercise is still mainly leaded by teachers nowadays. Department of Athletics of National Taiwan University and Department of Information Management of National Taiwan University collaborated to hold an activity called “NTU Mover” and set the website called “Body account”, in order to convey the knowledge of exercise through this website. Being different with traditional face-to-face teaching, participants can access the information via Internet. But the utility rate of “Body account” website was not good enough. Our research want to explore the factors that influencing users’ intention to use, and if there exist any factors would bring about users’ continued using the website. We integrated two-factor theory and model of acceptance with peer support in our research model, and then we brought out the assumptions of “motivation to exercise”, “value health information”, “peer social support” and “website design” affect users’ intention to use, by observing users’ behavior in “Body account” website. We did the interview in focus groups to evaluate the construction surfaces above. And we explored the reasons why users were not willing to use the website continually, comparing these factors with the assuming surfaces and constructing the relationships. After analyzed the contents of interview, peer social support be found out to be the most influential factors to users’ intention to use. Besides these factors, interaction seems to be another important reason, lacking of interaction would let users resist using the website, too. According to our research, it suggests that user-generated content would be a vital factor when holding the similar activity and website. Therefore, the website can not only improve users’ intention to use, but also play in worth.