The Impact of Interactivity on Involvement and Social Presence: the Moderating Effects of Opinion Leadership
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 99 === Website interactivity is widely regarded as an essential factor in deciding e-commerce success. However, research on the impact of interactivity has been mixed, and has been shown to depend on specific characteristics of the consumer. This study investigates the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72725509624860722580 |