Study of Business Strategic-Planning Process in Emerging Industries: A Case Study of Battery Management Unit/System IC Design House

• Main Authors: Han-Jung Kao, 高漢榮
• Other Authors: Chorng-Shyong Ong
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/96364147080184391175

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 99 === The current environment that enterprises are in is changing constantly, dynamically and quickly than before. Not only do the technological innovations happen daily, but the change and the improving of the customer''s demand is accelerating. It causes industries to split, reorganize, and converge constantly. In the changing industries, there are new technological innovations created everywhere, new demands and new applications’ emerge at any time, some of them can be developed to form the ''Emerging Industry'', some even can become future ''Star Industry''. The forming process of ‘Emerging Industry’ generates a lot of ‘New Applications’ which bring a plenty of brand-new opportunities to enterprises. However, the ''Emerging Industry'' means the industry is ''newly developing'', its structure is usually neither mature nor well-formed. The industry''s developing direction is indefinite, its lifespan is not clear. There are a lot of uncertainties and risks in the Emerging Industry, and this makes the enterprises work under even more risky and challenging situation. As to the enterprises in Hi-Tech industry engaging in technological innovation, they often have the opportunities to lead or to create the ''Emerging Industry'' directly or indirectly. However, some enterprises miss those golden opportunities and fail to catch those ''New Applications'' while some can take these opportunities and make a profit richly and become the leader in the Emerging Industry. The failure or success to them is mainly related to their strategies and how their strategies are generated by the ‘Business Strategic Planning Process’. Strategies are the core of enterprise operation. Those good and successful strategies should be created and conducted by an effective ‘Business Strategic Planning Process’. This thesis is to study the ‘Business Strategic Planning Process’ when an enterprise is facing some new opportunities and new Applications in ''Emerging Industry''. And this thesis proposes a “Business Strategic Planning Process in Emerging Industries” which is a comparatively proper and practical ‘Business Strategic Planning Process’ for the ‘Emerging Industry''. Herein, the proposed Business Strategic Planning Process includes some important considerations and factors when enterprises are doing business strategic planning. For example, for customer aspect, it considers the ‘customer requirement and expectation’; for the market aspect, it considers the ‘market TAM and value’; for business unit aspect, it considers the business risk, feasibility and profitability analysis; for management aspect, it considers forming complete strategies by using “Integrated strategic management” and “innovation management” and building needed “Resources, Capabilities and organization” through constructing “business process” to create substantial advantages and core competences. It also points out some important concepts or methods or tools. In the study, the proposed “Business Strategic Planning Process in Emerging Industries” is titled for “Emerging Industries”, however it is not limited only for “Emerging Industries”, it could be applied for existed or other industries. It could be used to assist or guide enterprises to do “Business Strategic Planning” or building a new business uint effectively and successfully. In this research, there is a case study on Company A engaging in the high cell-count power battery management IC and battery management system which are for ‘new applications’ in ‘New Energy Industry’. The Company’s Strategies, tactics, activities, programs and execution results are compared, verified by the proposed ‘Business Strategic Planning Process for New Applications in Emerging Industries in this study. Hopefully this can help enterprises succeed when facing emerging industry and assist Company A to get a leading position in its target market and to make contribution to solve global environment and energy issues. At the end, this thesis summarizes a keynote conclusion about the study of “Business Strategic Planning Process in emerging industries”. This thesis also shares the observation and suggestions to the case study of Company A.