Production Strategy, Innovation Activities and its Performances: The Empirical Study of Manufacturing Firms in Taiwan

• Main Authors: Yu-Pin Chuang, 莊瑜彬
• Other Authors: Hui-Lin Lin
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/27861969848138473487

碩士 === 國立臺灣大學 === 經濟學研究所 === 99 === Technological innovation has not only enhanced industrial values but also strengthened competitiveness. However, innovation performances do not been fully implemented while manufacturing firms in Taiwan haven been continuously inputting innovation activities. This empirical study researches various production strategies through the Multiple Regression Analysis by taking the data of “Innovation Survey of Taiwan, TTIS-2” from the National Science Council of Taiwan to explore the relationship of innovation activities and its performances. This empirical results show that the innovation performances of OBM production strategy is superior to OEM & ODM & OTHERS types. There are significantly positive effects on innovation performances when firms engage in OBM production strategy. Moreover, the innovation performances are significantly negative for firms engaging in OEM, and no effects for firms of ODM & OTHERS. Branding business will enhance the effect and achieve the growth goal for manufacturing firms in Taiwan. Addressing the following suggestions based on this study: 1.OEM-ODM-OBM can be the upgrading route of manufacturing firms in Taiwan: OEM/ODM production strategies are no longer feasible, only branding development results in innovation performances. 2.The practicability of branding strategy: The firms have ability and courage to achieve the branding strategy and gain the innovation performances after understanding the reasons of obstruction in front of the uncertainty of innovation. 3.If China market is the new chance of developing branding business: Taiwan market scale is limited. We can take advantage of China market but should pay attention to plan global portfolio to avoid the possible risks from devoting all resources to one single economy.