The Co-Evolution on Business Product Innovation— A Funeral Service Provider As An Example

• Main Authors: Jen-Feng Liu, 劉人鳳
• Other Authors: 謝明慧
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/84964141597349546646

碩士 === 國立臺灣大學 === 國際企業學研究所 === 99 === 　As a mean for businesses to implement innovation, the importance of product innovation is rising day by day. However, in the past, few researches focused on how product innovation is achieved, adapted and transformed by the environment and industrial changes; also, there’re seldom literatures discuss about how product innovation affects the environment and industry. 　Therefore, this study uses “co-evolution” as the basic theory, standing in a macro point of view to analyze the evolution path in funeral service industry. This study will focus on relationship between external environment, industry conditions, and business product innovation, trying to find the patterns of changes in the co-evolution process. In addition, this thesis will use a funeral service provider as a case study. 　The results show that, in the perspective of co-evolution, the changing pattern of business product innovation has several characteristics: (A) the impact of environmental changes: the development of law and trends of culture and society are the most important factors; (B) in the co-evolution mechanism, industry level plays an important role in coordinating effects from business and environment; (C) there is low degree of innovation in funeral service industry since the uniqueness of product and industry; (D)innovation driving force transformed from external-driving to internal-driving; (E) there’re seldom technical innovations and “new-to-the-world” products, and businesses usually invest most of their resources in completing product lines and improving existing products.