The effects of price sensitivity’s heterogeneity and dynamic nature toward pricing strategy
碩士 === 國立臺灣大學 === 國際企業學研究所 === 99 === Abstract The main idea of this thesis is to build SUR regression model and Dynamic regression model to analyze consumer price sensitivity by using the milk data from a supermarket in Taiwan. At first, examine the Dickson’s competitive rationality theory. Secon...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62219784559168418489 |