Analysis of innovative business model of B2C ecommerce integrated with social network site

碩士 === 國立臺灣大學 === 商學研究所 === 99 === Recently, with the popularity and growth of social network site, more and more business make the direct communication and traction with the customers through social network site, and the boundary between the social and purchase behavior is getting vague. Social com...

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Bibliographic Details
Main Authors: Ho-Yuan Huang, 黃河源
Other Authors: 游張松
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/65583597214954606999