Platform and Marketing Strategies of Platform-Based Mobile Application Stores

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 99 === Platform-based mobile application stores (app stores), initiated by Apple App Store and followed by other mobile platform providers such as Google, Research In Motion, and Microsoft, provide users an easier way to browse, compare, download, and install applicati...

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Bibliographic Details
Main Authors: Ping-Chi Wang, 王秉麒
Other Authors: Chun-Yao Huang
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/26641976468084692779