An analysis of the green consumers’ market, its claims and the business response
碩士 === 國立臺灣大學 === 企業管理碩士專班 === 99 === Growing interest in environmental problems and increasingly conscientious citizen-consumers focusing on environmentally friendly alternatives make analyzing the consumer’s behaviour toward and demand for environmental friendly behaviour an important area of stud...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/44231523400172299271 |