Exploring the Factors to Affect Information Sharing and Self-Disclosure in the Web 2.0 Social Network

• Main Authors: Shu-Chuan Yu, 尤淑娟
• Other Authors: Hsin-I Huang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/7muces

碩士 === 臺中技術學院 === 資訊工程系碩士班 === 99 === With the coming of the 21st century, the information technology grows rapidly. Internet becomes an indispensable part in life. The ongoing World Wide Web has shifted to Web 2.0. Web2.0 emphasizes the features of interaction and sharing. Many people share their articles, pictures or videos in social websites (e.g., facebook, Myspace, i-Part, Wretch, and map). In more recent years, a number of studies have shown the level of self-disclosure has significant effect on the relationships of satisfaction. However, research focusing on the factors to affect information sharing and self-disclosure in the Web 2.0 social network is still lacking. The research will base on six aspects, including partnership, information benefit, website 2.0 characteristics, social network, self- disclosure and the information sharing. Thus, the purpose of the study is to understand the Web 2.0 environment, what factors will influence our attitude towards information sharing. The method to carry out this study will use a questionnaire. The analysis uses the SPSS PASW Statistics 18.0 software package. The results show that the will of information sharing is the most important factor in affecting self-disclosure. Also, social network and partnership relationships affect the will of information sharing. Information benefit affect web 2.0 characteristics. However, there is no significant impact between information benefit and partnership relationships.Web 2.0 characteristics influence social network and partnership relationships. The results of the study may lead to a better understanding of using the Web 2.0 social network. Moreover, it can lay the groundwork for affecting factors between users.