| Summary: | 碩士 === 臺中技術學院 === 商業設計系碩士班 === 99 === As Taiwan’s subject consciousness enhances, Taike (T.K.) culture becomes one of the important and influential subcultures in Taiwan. The internal part of Taiwan has absorbed various kinds of diverse heterogeneous cultures in different phases. Under mutual agitation and integration, such cultures are reflected by art creations and design works. Betel nut beauties, Techno Prince New Dance, decorated electric light vehicles and others have become Taiwan’s exclusive cultures. What’s more, the performances representative of Taiwan’s cultural features can be seen in formal and public celebrations and opening ceremonies. Also, by adapting the issues concerning these, some designers and art creators develop the “Taike Style” works full of “Tai” taste. From the Taike Style works of art and design, we can see that they have visual effect of bold and vulgar color combination utilized in temple fairs and celebrations, as well as mixture-like piecing techniques, substantially-adopted underclass cultures, and the performances of female bodies’ carnal flirtation. Forthright Taiwanese slang words and filthy language are utilized, to pursue the value of “vulgar” folk aesthetics. These elements become the visual features of Taike Style.
In this study, through historical literatures and data, previous researches and literatures related to Taike (T.K.) culture are analyzed and generalized, to analyze the art works, design works, advertising images and slogans that have Taike Style. Also, through Field Study, the interactive behavior between common people and the folk array activities, such as betel nut beauties, the girls on decorated electric light vehicles, Techno Prince New Dance, and Eight Generals, are observed. Related art creators and designers are interviewed, to understand the content and meaning of the works and to generalize the visual features of Taike Style and what their value is.
The issue encountered by current creators and designers is how to absorb, digest and transform to have the power of life that has strong essence and creativity. In terms of the emerging trend of “Taike” culture, the “bad taste” that used to be considered as unbearably vulgar has become a popular trend these days instead. “Taike” has gradually created the position attributed to its own taste. When facing the impact of such new concepts and new taste, designers have new issues regarding how to demonstrate their own creative ideas and not to fall into the stereotypes of plagiarism and blind deference, when designing and thinking in the future. As “Taike Style” designs continue to develop vigorously, a new strain of vitality will be poured into Taiwan’s native design style undoubtedly. Also, an important source for the establishment of Taiwan’s design styles will be provided.
|
|---|
