A Study about Fashion Style of Trendy Brand T-shirt in Taiwan

• Main Authors: Wen-Chu Kang, 康紋菊
• Other Authors: Cheng-Chien Lin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/fz7t72

碩士 === 臺中技術學院 === 商業設計系碩士班 === 99 === When the impact of the global financial and the various industries are not-good, in response to popular culture''s emerging industries - Trendy Brands, its competitiveness is contrarian growth. The formation of a new force on the consumer market, and affect the style of products, derivative exclusive culture of Trendy Brands, this phenomenon declared the era of Trendy Brands. Furthermore, the Local Trendy Brands in recent were born, and because of their cultural image of the product, become its unique design.Therefore, this study will be covered by Literature Analysis, Content Analysis, Text analysis, to understand the process of its development, and analysis the clothing visual symbols of Trendy Brand by using the codes. In addition, this study will be covered by In-Depth Interview and Questionnaire Survey, to explore the factors and popular reasons of Trendy Brands. Therefore, the Purpose of this study is divided into three parts：First, to explore the origin and development of Trendy Brands；Second, to analysis visual symbols codes and to explore the style of Japan’s Trendy Brands, Hong Kong’s Trendy Brands and Taiwan’s Trendy Brands；Third, to explain Popular Image and Fashion Style of Trendy Brand T-shirt by In-Depth Interview and Questionnaire Survey. The main purpose of this study is to summarize and analyze Trendy Brand T-shirt''s origins, development and prosperity of the process. To clarify the Trendy Brand’s Director of Taiwan''s creative thinking, marketing management, and the manner of its image, and consumer how to show own fashion style. Finally, according to study summarized to make recommendations of Taiwan’s Trendy trend in the future. In this study, the research process is divided into five chapters with topics to elaborate and present. Chapter I is Introduction, includes background, motivation and purpose, scope and limitations, terminology, research methodology and implementation framework. Discussion of current social and cultural development in the information age, rise of the consumer market about Trendy Brand. And then extrapolating to the visual codes of Trendy Brand, marketing management and popular situation. To understand consumer trends of Trendy Brand. Chapter II will focus on culture, fashion and Origins, and build Trendy Brand T-shirt style with the popular theoretical background. Chapter III is the introduction of Trendy Brand T-shirt design methods nowadays, and analysis the design techniques of the visual codes . By comparison and contrast, summarize the visual symbol of the similarities and differences of Japan, Hong Kong, Taiwan. Chapter IV uses literature analysis to analyze the discourse, and with In-Depth Interview of designers and Questionnaire Survey of consumers, expectations derived from the literature survey and actual interviews with each other. Summarize the designer how to design a T-shirt; and understand consumer preferences and consumer psychology about Trendy Brand T-shirt. And to clarify how to determine the self-consumer of fashion style, analysis of the designer and consumer preferences and views. Chapter V is Conclusions and recommendations, to analysis the results of this study interviews and surveys of consumers, to summarize the views and preferences, and development prospects for the future. Conclusions of this study is ：（1）Established just right.（2）Successful marketing management.（3）Differences in the spirit and philosophy of the brand and positioning. Taiwan''s Trendy Brand T-shirt fashion style is：（1）Consumer groups are youth-oriented, and many consumers concerned about popular are women. In recent years, the pursuit of men dressed in the atmosphere is gradually forming, Trendy Brand can also design considerations for the male consumer in the future.（2）Success of Trendy Brand is because consumers like the design, such as 3D illustration techniques, large font, Graffiti, Verisimilitude. These techniques bring new and interesting visual codes. If the T-shirt can be cheap in price and quality, Trendy Brand T-shirt should be able to bring popular in the future.（3）If niche brand have unique design and superior ideas, star artists’ publicity and strong support of the consortium both are not the necessary conditions to establish Trendy Brand. The recommendations of the study, this study made three recommendations：（1）The need for innovative about image strategies and design techniques.（2）Building spirit and philosophy of Trendy Brand.（3）It is very important to use the Internet. According to three Advice and direction, as a reference to future researchers and designers.