The Impact of Experiential Marketing on Brand Attitude in Children’s English Education Industry
碩士 === 臺中技術學院 === 企業管理系事業經營碩士班 === 99 === According to Common Wealth Magazine 2007 mentioned, over a hundred million people studied English in the year 2000 and about a third of the human population will learn English in the year 2010. In the future, half the world’s population will be able to comm...
Main Authors: | Chia-Ju Liao, 廖佳柔 |
---|---|
Other Authors: | Sue S.E. Joe |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/wq39q2 |
Similar Items
-
Exploring the Relationships among Experiential marketing、 Brand Attitude、Brand Image and Brand Equity
by: CHANG, CHING-CHIA, et al.
Published: (2015) -
The Impact of Interactivity and Vividness of Experiential Brand Websites on Attitudes
by: Cindy Liu, et al.
Published: (2013) -
A study of the relationships among experiential marketing of advertisements, product involvement, experiential satisfaction, brand attitude and purchase intention
by: Pan, Yun-Ju, et al.
Published: (2005) -
The Effect of Experiential Marketing and Brand Attitude on Purchase Intention Based on SOR Theory-The Example of IKEA
by: Ju-Yun Chang, et al.
Published: (2019) -
The Effect of Experiential Marketing and Experiential Value on Brand Attitude and Purchase Intention-A Case of ZARA Official Website
by: CHAO, LI-CHAO, et al.
Published: (2017)