A Study of the Purchasing Intention for Environmental Friendly Cleaning Fine

碩士 === 臺中技術學院 === 企業管理系事業經營碩士班 === 99 === The objective of this study was to explore the influence of consumers’ natural environmental orientation, perceived environmental knowledge, new environmental paradigm, green purchase attitudes and green purchase intention on customer green purchase acceptan...

Full description

Bibliographic Details
Main Authors: Hsin-Tzu Chen, 陳心慈
Other Authors: Jing-Shing Ho
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/y9cwqm