| Summary: | 碩士 === 臺中技術學院 === 企業管理系事業經營碩士班 === 99 === The MICE Industry and its related consumer industries spread out a huge value chain. Many governments, when presented with the huge economic benefits that the MICE industry brings, value and promote the MICE industry. Globalization trends are causing international meetings and exhibitions to grow every year. When meeting planners are choosing a location for a convention centre, they will first search information through the website to understand the situation, charge, facilities provided, and service. After that the meeting planner will decide the convention location. Therefore, convention websites are the first thing to attract their interest.
However, a large portion of a convention center’s budget is invested in the construction of both hardware and software equipment, while ignoring the operation of the convention center website. As results of previous research, convention centers are losing the opportunity to win the interest and attention of meeting planners, and to compete in holding the convention.
For the time being, economic development is shifting to the Asian region. This study will focus on ten convention websites of the Asia-Pacific regions of South Korea, Taiwan, Singapore, Hong Kong and Mainland China. The study uses modified balanced scorecard (BSC), a performance assessment method, and critical success factors (CSFs) to assess the performance of these ten websites.
The result from this study suggests that in addition to focusing on the hardware and software equipment, the convention centre manager should emphasize more on the operation of the convention centre website. In this way, the combination of the virtual and physical creates a synergy. By incorporating all the related industries into integrated marketing, forming a more competitive convention centre, and ensuring the effective operation of the convention centre, the prosperity of the industries of the region and community is achieved.
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