| Summary: | 碩士 === 國立臺北大學 === 資訊管理研究所 === 99 === Digital content is an important industry now, even in the future. By increasing population on the internet, people started to convert physical content into digital content, and this action becomes a trend. Except the digital game, the business models of digital content are not complete, and also not able to make profit nowadays. Although this is a trying step, Dealers still make an effort to promote digital content through the government’s help and the success business models from domestic and abroad. Dealers hope that consumer will accept digital content one day.
In electronic commerce, most people accept buying physical goods. But the business models of digital content、transaction mechanism, and digital rights management were without conclusions. For the reasons upward, this research would be made to collect the information about supply chain of the physical and digital publishing industry、the supply chain of physical and digital music industry.Finally, a supply chain of digital content would be designed. And then, we tried to follow the transaction mechanism of the electronic market, plus digital rights management mechanism, and a flow path from providing digital content to gain digital content would be designed. The purpose of upward step was centralizing digital content、rights and rights of each role. At last, referring scholars’ points of business models and found some success case, then analyzed and designed the business models of digital content. For the verification part, we made an interview with some experts of digital content, and tried to verify the business models of digital content in this research, also trying to modify the models properly.
Eventually, the attributions of this study were planning the trading platform of digital content、constructing business models of digital content、making some ways for digital rights management of digital content、applying the business models to the areas which contain digital divide, and use the business models to the countries which provide complete law of rights. In the future, we hope that this research can be a reference for some related dealers, and also gaining profit via constructing the business models of digital content, and the government’s promote.
|
|---|
