Measuring Management Performance of America’s Coffee Franchise-Using Data Envelopment Analysis
碩士 === 國立臺北大學 === 國際企業研究所 === 99 === Franchising is one of the most popular business modes for retailers and services providers. Because of its economic importance and its worldwide development, franchising has not surprisingly caught the attention of researchers from various fields. However, perfor...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84142781664883831890 |