An Investigation of Influencing Factors of Market Competition Capability of Palm Oil Firm of Indonesia

• Main Authors: Haryanto Tjhin, 陳志強
• Other Authors: 陳澤義
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/77310884890872221151

碩士 === 國立臺北大學 === 國際企業研究所 === 100 === This research investigates that whether structural capital, human capital, relationship capital, environment, market-access capability, product-integration capability, functional capability, cost competition capability, and innovative usage capability could influence market competition capability of palm oil. We use SPSS to test the hypothesis and collect questionnaires from top ten companies’ personnel and managers engaged in palm oil using quota sampling method. The best system is who will have probably is human capital has a positive relationship that will affect the market access capability, so it will be a price competition occurs. The second possibility is the environment in Indonesia that fits perfectly with palm plants that came from Africa, so plants benefit from the ease of cultivating palm, and have enough land for planting. That way, it will have price competitiveness due to the large number of production produced later.