The Integration Effects of Marketing, Sales, and R&D across New Product Development Stages
碩士 === 國立臺北大學 === 企業管理學系 === 99 === A new product development plans and implementation of creative ideas, depends on different functional units between cross-functional integration can be successfully accomplished. As the new product development involves different stages, and the cooperation and co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93363183258632721258 |