Factors Influence Buyer-Seller Relationships-An Empirical Study of Taiwan Construction Industry

• Main Authors: Dong, Yu-Wen, 董郁文
• Other Authors: Shieh, Jiin-Tarng
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/21391667021144518797

碩士 === 國立臺北大學 === 企業管理學系 === 99 === “Conflict” is an inevitable part in buyer-seller relationships. There is a good chance of possibility that conflict will occur when both parties grow a more intimate and a more interdependent relationship. If both parties cannot respond to conflict in time, a relationship might collapse. Taiwan construction industry is a traditional business, most people focus on “price” this traditional factor while discuss this business, but in today’s market, the “invisible” factors become more and more significant, such as “trust”, “commitment”, and “satisfaction”. Therefore, in this study, we want to get an understanding of how “trust”, “commitment”, “satisfaction”, and “price fairness” these four factors take impact on conflict in a buyer-seller relationship. The finding of this study provides business manager a method to manage conflict, furthermore, reduce the waste of business resources. This study uses SPSS 17.0 and LISREL 8.8 statistical software to analyze our samples. SPSS is for the samples’ descriptive statistical analysis, and the LISREL is for the validity of scale, confirmatory factory analysis and structural equation modeling. The result shows that satisfaction and price fairness these two factors have negative relation with conflict in a buyer-seller relationship.