The study of the trust types within different shopping websites-case studies from Yahoo! Shopping, ihergo and PTT Buy Together
碩士 === 國立臺北大學 === 企業管理學系 === 99 === The study aims to investigate consumers’ trust about the agent in the shopping websites, the second is to compare the different shopping websites which the difference of consumers’ trust about agent. And the study has six hypotheses. In the study, it use the c...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/43425045130318898214 |