The study of the trust types within different shopping websites-case studies from Yahoo! Shopping, ihergo and PTT Buy Together

碩士 === 國立臺北大學 === 企業管理學系 === 99 === The study aims to investigate consumers’ trust about the agent in the shopping websites, the second is to compare the different shopping websites which the difference of consumers’ trust about agent. And the study has six hypotheses. In the study, it use the c...

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Bibliographic Details
Main Authors: Huang, Li-Chen, 黃麗真
Other Authors: Chiu, Kuang-Hui
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/43425045130318898214