The effect of surprise on customer satisfaction-The moderating role of status consumption
碩士 === 國立臺北大學 === 企業管理學系 === 99 === The concept of surprise has been studied in previous literatures, but the investigation into the effect of surprise and status consumption on customer satisfaction is scant. Thus, this study aims at the moderating role of different levels of status consumption. Be...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30903078845862920972 |