A STUDY ON HOW BRAND COMMUNITY ACTIVITIES IMPACT CUSTOMER LOYALTY BEHAVIOR: A PERSPECTIVE FROM BRAND RELATIONSHIP INVESTMENT

碩士 === 國立臺北大學 === 企業管理學系 === 100

Bibliographic Details
Main Authors:	Yu, Hung-Yun, 俞宏韻
Other Authors:	Tsai, Hsien-Tung
Format:	Others
Language:	zh-TW
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/12391541295784873848

id	ndltd-TW-099NTPU0121149
record_format	oai_dc
spelling	ndltd-TW-099NTPU01211492015-11-27T04:06:15Z http://ndltd.ncl.edu.tw/handle/12391541295784873848 A STUDY ON HOW BRAND COMMUNITY ACTIVITIES IMPACT CUSTOMER LOYALTY BEHAVIOR: A PERSPECTIVE FROM BRAND RELATIONSHIP INVESTMENT 品牌社群活動影響消費者忠誠行為之探討: 品牌關係投資之觀點 Yu, Hung-Yun 俞宏韻碩士國立臺北大學企業管理學系 100 Tsai, Hsien-Tung Chung, Shun-Der 蔡顯童張舜德 2011 學位論文 ; thesis 88 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立臺北大學 === 企業管理學系 === 100
author2	Tsai, Hsien-Tung
author_facet	Tsai, Hsien-Tung Yu, Hung-Yun 俞宏韻
author	Yu, Hung-Yun 俞宏韻
spellingShingle	Yu, Hung-Yun 俞宏韻 A STUDY ON HOW BRAND COMMUNITY ACTIVITIES IMPACT CUSTOMER LOYALTY BEHAVIOR: A PERSPECTIVE FROM BRAND RELATIONSHIP INVESTMENT
author_sort	Yu, Hung-Yun
title	A STUDY ON HOW BRAND COMMUNITY ACTIVITIES IMPACT CUSTOMER LOYALTY BEHAVIOR: A PERSPECTIVE FROM BRAND RELATIONSHIP INVESTMENT
title_short	A STUDY ON HOW BRAND COMMUNITY ACTIVITIES IMPACT CUSTOMER LOYALTY BEHAVIOR: A PERSPECTIVE FROM BRAND RELATIONSHIP INVESTMENT
title_full	A STUDY ON HOW BRAND COMMUNITY ACTIVITIES IMPACT CUSTOMER LOYALTY BEHAVIOR: A PERSPECTIVE FROM BRAND RELATIONSHIP INVESTMENT
title_fullStr	A STUDY ON HOW BRAND COMMUNITY ACTIVITIES IMPACT CUSTOMER LOYALTY BEHAVIOR: A PERSPECTIVE FROM BRAND RELATIONSHIP INVESTMENT
title_full_unstemmed	A STUDY ON HOW BRAND COMMUNITY ACTIVITIES IMPACT CUSTOMER LOYALTY BEHAVIOR: A PERSPECTIVE FROM BRAND RELATIONSHIP INVESTMENT
title_sort	study on how brand community activities impact customer loyalty behavior: a perspective from brand relationship investment
publishDate	2011
url	http://ndltd.ncl.edu.tw/handle/12391541295784873848
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A STUDY ON HOW BRAND COMMUNITY ACTIVITIES IMPACT CUSTOMER LOYALTY BEHAVIOR: A PERSPECTIVE FROM BRAND RELATIONSHIP INVESTMENT

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