Innovation in Changing Market Orientation: A Case Study of Taiwan's Hotel Industry
碩士 === 國立臺北大學 === 企業管理學系 === 99 === The literature reflects little effort to understand the changing of market orientations as a process of innovation. Innovation implicitly includes change, and changes are often pursued because of shifts in management perception of target markets. The authors build...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73013565011452601992 |