The Effect of Information Literacy on Blended Learning Satisfaction：An Application of Innovation Diffusion Theory

• Main Authors: Chu, Chien-Mine, 朱劍銘
• Other Authors: Chen, Ming-Shiun
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/65012401958123411948

碩士 === 國立臺北大學 === 企業管理學系 === 99 === Nowadays, enterprises have put more emphasis on staff training due to the progress of technology. Academic researchers have shown interest in the latest blended learning in addition to the existent education training. Blended learning includes traditional face-to-face teaching and synchronous and asynchronous e-learning, which not only makes staff training easier but keeps their learning pattern. Such learning involves the certain acquisition of information technology; however, enterprises have less information of the actual condition and effect of blended learning. Enterprises must have enough realization of information technology before adopting blended learning. Through innovation diffusion theory, this research explores the influence of blended learning on learners’ learning satisfaction and put the influence of the information literacy into consideration. This thesis adopts methods of questionnaire survey. Questionnaires are distributed for targeted enterprises, 122 questionnaires are returned, and analysis is done based on Structural Equation Modeling. As the result indicates, the five features in innovation diffusion theory—relative advantages, compatibility, complexity, trialibility, and observability—will have positive effect on learning satisfaction in blended learning, while the information literacy, including traditional literacy, computer literacy, network literacy, and media literacy, will not influence the satisfaction in blended learning. As the survey shows, the five elements in innovation diffusion theory play crucial roles in reinforcing and continuing the learning for learners in blended learning. The capability of using technology and media, however, will not weaken the learning satisfaction in blended learning; which indicates that the learning barrier lies not here. The research applies the idea in innovation diffusion theory to discussing the degree of learning satisfaction, which may support enterprises for making staff training strategy in the future to come.